Traffic
There can be no denying that increasing traffic to your website is a major element in gaining higher revenue and sales, although if done in isolation could just be an expensive exercise with little (or negative) impact on your bottom line. You must of course still consider a range of other factors that could be inhibiting sales, such as website usability, product range, value proposition, all of which plus more we will discuss under the topic on Conversion. But for the moment, let's just concentrate on how we can help increase your online traffic.
AFFORDABLE SEO (Search Engine Optimisation)
Everyone wants their business to rank number one on Google including you, so you're up against some tough competition, most likely with much bigger budgets than your own. So what can you do? You can get smarter.
Firstly, since digital marketing has evolved considerably over the last few years, let's try and give SEO, once traditionally described as 'the process of affecting visibility of a website in search engines', a more modern definition. Today though we think that SEO not only encompasses your organic SERP (Search Engine Results Page) rankings but also considers your social channels, blog and general online presence.
So where do you start and how do you compete with big budgets? SEO rule #1 still starts with effective keyword research, that much hasn't changed over the years. Are you targeting the right keywords for your business? Without researching this data you are not making informed decisions, possibly even guessing, and this is the most common mistake. You would be very surprised to know just what keywords people are using to find your website! Or maybe you have the right keyword but it is simply too cometitive? If you are in the business of selling 'cars', then you are competing with the likes of Holden or Drive, and maybe you need to adjust to something a little more 'long tail' such as 'used cars', 'buy used car', or regionalise your keywords, for example 'used cars newcastle'. But not without research and analysis. Don't guess, we can help you get this critical step right.
Only once you have the right keywords can you then ensure that they are effectively deployed throughout your site, including in page titles, header titles, page links both internally and externally, and of course in your general copy. But don't overdo it either, as Google will penalise for 'over optimisation'. You need to find the right balance suitable for both human usability and search engines that crawl your website.
CONTENT UPDATE AND BLOGS
Another shortfall when we try to optimise our website is to do all the work up front, and then not modify any content for months or years at a time! Sound familiar? Not only is old content normally quite obvious to your online audience, who may wonder whether your business is even still operating, but all of your updates are tracked by Google, no matter what, you can't escape! Updating your content and the ongoing review of your keywords (are they seasonal for example?), are vital in retaining your SERP rankings. A great way to achieve fresh content on your website without an arduous lengthy review is to maintain a simple blog. Use of keywords, engaging photographs and integrating your blog with your email marketing campaigns is an effective way to further engage your audience and build on your SEO strategy.
SEO takes time, maintenance and is a job never finished, unfortunately. However it is absolutely critical to most business's online presence and success, and we will help you achieve your goals without the huge fees. We call it 'Affordable SEO' and this, our most popular service will amaze you and empower you.
PRESS RELEASES
Press Releases are widely overlooked but can be a hugely rewarding and cost effective method of getting your story out to the nation. We have experience in writing press releases that attract the attention of national newspapers, magazines and mainstream television networks. Contact Us for more information on how we can help turn your story into a marketing success.
SEARCH ENGINE MARKETING (SEM)
Following the recent upgrade to Enhanced Campaigns offering new features that will increase the efficiency of your Google Adwords campaign, there is no better time than now to get a complete audit and health check of your campaign. We will help you negotiate the complexity of search engine marketing (SEM) to ensure that you get the best return on your online marketing spend. We will share with you the many tricks and tips that we learnt over the years in managing such campaignsfor big businesses, to allow you, the small business owner to benefit from this information.
Beyond SEO and SEM, there are many other activities that we can assist you with to help grow your traffic and audience, including social media strategies and email marketing campaigns.
Next topic > Internet Marketing - Conversion